Pricing
Short courses
Own a course outright, or join the membership
Buy a course and it is yours, including updates. Join the membership and you have every standard, intermediate and advanced course in both B2B Marketing and Marketing & AI tracks while you are a member. Short courses are US$39 each, or included with the annual membership.
Change one thing about how you work, in 30 minutes. US$39 each, or included with the annual membership.
Short course
Before You Say Yes: Get the Business to Brief the Strategy
US$39
A single payment with no renewal fee.
- Six lessons, about 30 minutes in total
- The Business Strategy Brief your stakeholder fills in
- The Brief Review Checklist and the translation sheet, as PDFs
- One worked example carried the whole way through
- Ongoing access with no renewal fee
Short course
Choose the Market Before the Audience: Segmentation and Targeting for Campaign Marketers
US$39
A single payment with no renewal fee.
- Six lessons and a knowledge check, about 30 minutes in total
- The Segment Finder, the Targeting Scorecard and the Segment-to-Audience Sheet, as PDFs
- One worked example carried the whole way through
- A target segment line for your next campaign or media brief
- Ongoing access with no renewal fee
B2B Marketing
Standard Course
B2B Marketing: Fundamentals
US$199 US$249
Founding price, then US$249. A single payment, or included in the membership.
- Nine modules with knowledge checks
- Your One-Page Growth Strategy, built module by module
- Certificate of completion
- Ongoing access with no renewal fee, including updates
Advanced Course
Advanced B2B Marketing: Media and Measurement
US$199 US$249
Founding price, then US$249. A single payment, or included in the membership.
- Eight modules with knowledge checks
- How media, measurement and ABM work together, and how to measure what they add
- The Advanced Brief, your signature deliverable
- Certificate of completion
- Ongoing access with no renewal fee, including updates
- Best taken after Fundamentals
Marketing & AI
Standard Course
Marketing & AI: Foundations
US$199 US$249
Founding price, then US$249. A single payment, or included in the membership.
- Ten modules with lessons, exercises, and knowledge checks
- Your AI Point of View, a one-page final project
- Marketing & AI Foundations Workbook
- Certificate of completion
- Ongoing access with no renewal fee, including updates
Intermediate Course
Marketing & AI: Working with AI
US$249
Standard price, not part of the founding offer. A single payment, or included in the membership.
- Nine modules, each with short written lessons, a practical exercise, a template and a knowledge check
- CRAFT briefing framework and prompt templates
- Starter prompt library and Personal AI Working Charter
- Certificate of completion
- Ongoing access with no renewal fee, including updates
- Best taken after Marketing & AI: Foundations
Intermediate Course
Marketing & AI: Productivity for Marketers
US$249
Standard price, not part of the founding offer. A single payment, or included in the membership.
- Ten modules, each with short written lessons, a practical exercise and a knowledge check
- Your Routine Library, built module by module
- Reusable playbooks for planning, briefs, admin and reporting
- Batching and repurposing workflows you can run weekly
- Certificate of completion
- Ongoing access with no renewal fee, including updates
- Best taken after Marketing & AI: Working with AI
Membership
All standard, intermediate and advanced courses in both B2B Marketing and Marketing & AI tracks while you are a member. For people who will take more than one course. Annual membership also includes short courses, which are not included in the monthly membership.
Monthly Membership
Back2Marketing Membership
US$29/month US$39
Founding rate, held for as long as you stay a member. New members pay US$39 per month from 1 January 2027. Leave any time.
- All five courses across B2B Marketing and Marketing & AI
- Every new course in both tracks, included the day it is released
- The exercises and deliverables inside every course, and the workbooks in the Marketing & AI courses
- Short courses bought separately at US$39
- Access for as long as your membership is active
Best value
Annual Membership
Back2Marketing Membership
US$290/year US$349
Founding rate, held for as long as you stay a member. New members pay US$349 per year from 1 January 2027. The five courses cost US$1,095 bought separately.
- Everything in the monthly plan
- All five courses, and every new course in both tracks as it is released
- Every short course included, now and as new ones launch
- Two months free versus paying monthly
- Access for as long as your membership is active
Founding pricing ends 31 December 2026. All prices in USD. 14-day money-back guarantee. Buy a course outright and it is yours permanently, with a single payment and no renewal fee. Membership founding rates are held for as long as your membership stays active, and new members join at the standard rate from 1 January 2027. Short courses are included with the annual membership. On the monthly plan they are bought separately at US$39.
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