Before You Say Yes

Get the business to brief the strategy before you plan the tactics.

A 30-minute short course for B2B marketers. Answer the next tactic request with a Business Strategy Brief the stakeholder completes, review it in 20 minutes, then turn it into a campaign brief that ties every tactic to the business objective.

What you'll get:

• Six lessons, about 30 minutes in total, self-paced and yours to return to.
• Three tools as PDFs: the Business Strategy Brief, the Brief Review Checklist and the translation sheet, to reuse on every request.
• One worked example carried the whole way through, from a A$1.5 million target to a campaign brief.
• A knowledge check to confirm what you will do differently.

A single payment in USD. No subscription and no renewal fee. 14-day money-back guarantee: email hello@back2marketing.com within 14 days and we will refund you.