IN PRACTICE · FREE WORKSHEETS
Free marketing worksheets
One page each. The Budget Build turns a revenue growth target into a marketing budget you can defend. The Strategy Sequence Check finds the strategic decision your plan is missing. With the Segmentation Build, you divide your market into segments by the problem buyers want fixed. No email address required.
The Budget Build
Seven steps from the business objective to a marketing budget you can defend.
On the sheet: the growth split with a worked example, what is blocking each source of growth, committed, core and strategic money separated, three costed scenarios, and the benchmarks printed on the page.
PDF · 1 page · A4 · Read the guide
The Strategy Sequence Check
Nine decisions that come before any tactic, and a way to find the one you skipped.
On the sheet: the nine decisions in the order they are made, what each one should have produced, a box to tick only if the answer exists in writing, and a column for where it lives.
PDF · 1 page · A4 · Read the guide
The Segmentation Build
Eight steps from a target segment like SMB New Logos to market segments you can choose between.
On the sheet: your market definition and market size, who to interview and the questions to ask, a row for each segment with a worked example, and the checks to run before anyone uses the segmentation.
PDF · 1 page · A4 · Read the guide
The essays and the In Practice guides
Back to Marketing publishes two kinds of piece. The essays make the argument. The In Practice guides show you how to do it, and every In Practice guide comes with a worksheet like these.
New guides and worksheets are published there first.
Stop improvising. Start operating from a strategy.
B2B Marketing Fundamentals teaches the strategic foundation most marketers were never taught. Nine modules, taken in the order the decisions get made, finishing with your own One-Page Growth Strategy.
