About
Marketing education built on evidence, not opinion
Better decisions, not just more knowledge
FP Collectiv exists to help marketers make better decisions. We do that by combining the best available evidence with commercial judgement and practical experience. Most marketing education stops at knowledge, the frameworks, the theory, the tools. But knowledge alone doesn't tell you what to do on Monday morning. Evidence tells you what is likely to work. Judgement tells you when, where and why. The marketers who compound their careers are the ones who can hold both. That's what everything here is built to develop, whether it's a course, a briefing, or a single post.
Evidence informs. Judgement decides.
Who is behind FP Collectiv
FP Collectiv is written by a senior B2B marketing leader with twenty-five years in the job: running paid media, demand and brand programmes for large, top-tier global technology companies, in global, regional and local marketing teams, across Asia Pacific including Japan, India and China, with budgets that had to be defended to a CFO every quarter. We publish under the brand rather than a founder's name so the work carries the argument. Every claim is sourced, and every course ends in something you can take into the room where the decision gets made.
Marketing has never had more information.
Research is everywhere.
Frameworks are everywhere.
Dashboards are everywhere.
AI can generate an answer to almost any question in seconds.
Yet marketers still face the same challenge:
What should I actually do?
At FP Collectiv, we believe better decisions don't come from more information alone. They come from combining evidence, commercial judgement and context.
Evidence tells us what is likely to work.
Judgement tells us when, where and why.
Three principles behind every course
Evidence over opinion
Built on Ehrenberg-Bass, Binet and Field, and Gartner research, not guru playbooks.
Deliverables, not just lessons
Every course ends in a document you use at work: a One-Page Growth Strategy, an Advanced Brief.
Built for working marketers
Short lessons, applied exercises, and knowledge checks designed around a full-time job.
Experience the course before you enrol
Module 1 of B2B Marketing Fundamentals is free. Real course content, not a teaser. No card required.
Start Module 1 Free