Get your week back,
and spend it where it counts.
The applied course for B2B marketers who want the time AI saves to show up in their week. You will audit where your hours go, decide what AI should own, and build a library of routines that makes the saving repeatable.
Start the courseTen written modules, about 5 to 6 hours plus a five-day audit of your own week · Certificate of completion · Level: intermediate · Best taken after Working with AI · Or included in the Back2Marketing Membership
You're saving time with AI. So why does the week still feel full?
AI makes a single task faster. You draft the email in five minutes instead of twenty. Then the next task starts from a blank page, the same way it did last month, and the saving doesn't add up to anything you can see at the end of the week.
The saving is real each time. It doesn't accumulate, because nothing about how the work is organised has changed.
Signs this is you:
- You save twenty minutes on a task and the week still feels just as full
- You built something useful with AI once, then did the same job from scratch the next time
- You can't say where your hours went last week, only that they went
- Your manager asks what AI has changed for the team, and you don't have a number
The fix isn't another tool. It's a routine you specify once and reuse.
Why this works when prompt tips do not.
Measure first, then automate
You start with a five-day audit of your own week. You size every task by how often it happens, how long it takes and how much it drags. Then you automate what the audit says is worth automating. The most tedious task is rarely the one that costs you the most hours.
The hours have to go somewhere
Time saved on admin disappears into more admin unless you decide where it goes. The final module has you choose the work the hours go to, measure the before and after, and report it upward as time moved to higher-value work, not as more output.
What you build is yours
You leave with three things: a Routine Library of carded, quality-barred routines for the work you repeat, an honest audit of where your week actually goes, and a documented handover line for what AI owns and what stays yours. The Certificate of completion is the proof; the library is the asset.
What you'll be able to do after this course
- Show where your week goes, with five days of data
- Decide which tasks AI should own, which it should share with you, and which stay yours
- Run campaign and project planning from a routine you trust
- Write briefs to the same standard every time, in less time
- Clear email, status updates and reporting with routines you wrote once
- Prepare for meetings, summarise them and send follow-ups in a fraction of the time
- Turn one asset into the formats you need, on a schedule
- Show your manager the hours you saved and where you put them
What’s inside: ten modules, one system
Each module has 9 short written lessons, including a practical exercise in the course workbook, and ends with a knowledge check. Each module takes about 30 to 35 minutes, so the course takes about 5 to 6 hours, plus the five-day audit of your own week in Module 1.
Map Your Week: Find Where the Time Actually Goes
Run a five-day audit of your real week and size every candidate by frequency, duration and drag. Learn where AI genuinely saves time, and where it will not.
The AI Handover Test: What AI Owns, What It Shares, What Stays Yours
Five questions and five verdicts for drawing the line deliberately. Learn the four kinds of work that stay yours, and why the wrong handover costs more than no handover at all.
Plan Faster: Campaign and Project Planning With AI
Turn the highest-leverage hour in your week into a repeatable planning routine, so campaign and project plans start from a structure you already trust.
Write Better Briefs in Half the Time
Build a briefing routine that holds its standard every time, so the quality of a brief stops depending on who wrote it or how much time they had that day.
Clear the Admin: Email, Updates and Reporting
Take the recurring administrative load, email, status updates and reporting, and turn it into work that runs to a specification you wrote once.
Win Back Your Meetings: Prep, Summaries and Follow-Ups
Prep, summarise and follow up on meetings without the hours around them, so the calendar stops being the thing that eats the week.
One Asset, Many Outputs: Repurposing Workflows
Build repurposing workflows that multiply a single asset into the formats you need, on a schedule you set.
Batch It: Produce a Week’s Work in One Session
Consolidate scattered production into single focused sessions, so context switching stops taxing every task you touch.
Build Your Routine Library: Make the Wins Repeatable
Learn the anatomy of a Routine Card, card the routines you built across the course, and set the quality bar that makes each one safe to reuse. Then keep, update and retire them as the work changes.
Reinvest the Hours: The Work Only You Can Do
Prove the before and after, avoid the efficiency trap, and decide where the reclaimed hours go. Learn to talk about it upward as impact reallocated, not output inflated.
Ten modules, each with a knowledge check. Complete them all and your Certificate of completion is issued automatically.
What you will have built by the end of Marketing & AI: Productivity for Marketers.
- Your Routine Library: carded, quality-barred routines for the work you repeat
- A Time Audit with real numbers: five days of honest data on where your time goes
- Your AI handover line: what AI owns, what it shares, and what stays yours
- A before and after you can show: the hours reclaimed, and where you reinvested them
- Your Certificate of completion: issued automatically when all ten knowledge checks are done
Is this for you?
This course is for you if:
- You already brief AI reasonably well and want the saving to compound
- You run the same handful of marketing jobs on repeat and suspect they could be specified once
- You want to say where your hours went, with numbers you can show
Probably not for you if:
- You are new to working with AI. Start with Marketing & AI: Foundations
- You want tool tutorials or a list of apps to install
- You are after more output. This course is about holding the same standard in less time
Choose how you join
This course
Marketing & AI: Productivity for Marketers
One-time payment · instant access · 14-day money-back guarantee
- Ten modules, each with short written lessons, a practical exercise and a knowledge check
- Your Routine Library, built module by module
- Routines for planning, briefs, admin, meetings, repurposing and batching
- Certificate of completion, issued automatically
- Best taken after Marketing & AI: Working with AI
- Ongoing access with no renewal fee, including updates
Best value
Back2Marketing Membership
Founding rate, held for as long as you stay a member · closes 31 December 2026 · or US$29/month
- All existing and future B2B Marketing and Marketing & AI courses, included with your monthly or yearly membership
- Every course still to come, included the day it is released
Bought separately, the five courses live today come to US$1,095. The membership is US$290 a year at the founding rate.
Built on your own week, not a generic template.
Back2Marketing built this course because most AI productivity advice stops at the individual task. It shows you a faster way to do one thing, and never asks whether the saving survives contact with a normal week. This one starts with the week.
The course is built around method, not platform. The Time Audit, the AI Handover Test and the Routine Card structure you build here will work with the AI tools you are using today and the ones that replace them.
The sequence is deliberate. AI literacy, then a working method, then productivity. Marketing & AI: Foundations, then Working with AI, then this. That order exists because routines are only worth building once you can brief and evaluate reliably.
Questions, answered
This course assumes a working method for briefing and iterating with AI, which is what Marketing & AI: Working with AI builds. You can start here if you already have one. Taking them in order gets you more, and the membership includes all of them either way.
Using AI and operating with it are different things. This course turns the tasks you repeat into specified, reusable routines, so the saving arrives every time and not only on the days you happen to brief well.
Ten modules of about 30 to 35 minutes each, so about 5 to 6 hours. Module 1 also asks you to log your week for five working days, which takes a few minutes a day. There's no deadline.
Yes. Complete all ten modules and their knowledge checks and your Certificate of completion is issued automatically. It's a certificate from Back2Marketing, not an accredited qualification.
The routines are built around marketing jobs: planning, briefing, admin, meetings, repurposing and batching. Those run the same in any sector. You build them against your own work as you go, so what you leave with is built on your week.
If you want this course alone, buy it. If you'd take even one more course this year, the membership is the better decision: it includes all five live courses across both tracks and every course still to come, for as long as you are a member. US$290 a year (or US$29 a month) at the founding rate.
There is no set time. The course is self-paced. If you buy it on its own, you keep access with no renewal fee, including updates.
Every course and the membership carry a 14-day money-back guarantee. If it is not what we have described, email hello@back2marketing.com within 14 days of purchase and we refund you in full.
Stop saving twenty minutes at a time.
Ten modules from now you will hold your Routine Library: the work you repeat, specified once, running at the same standard every time. And a clear answer to where the hours went.
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Evidence informs. Judgement decides.