Get the right AI output,
first time.
Marketing & AI: Working with AI is the applied course for B2B marketers who want consistent, repeatable results from AI. You will learn to brief AI properly, iterate deliberately, evaluate with discipline, and build the systems that make quality repeatable, not accidental.
Start the courseNine written modules, about 4.5 to 5 hours in total · Certificate of completion · Level: intermediate · Best taken after Marketing & AI: Foundations · Or included in the Back2Marketing Membership
You are using AI. But the results are inconsistent.
Most marketers using AI right now are getting inconsistent results. Not because they are not capable. Because they are improvising every session.
Some prompts work well. Most produce something close enough that you spend 20 minutes editing before it is usable. And even when you crack a brief once, the next session starts from scratch.
Sound familiar?
- You get strong AI outputs some days and weak ones the next, with no clear understanding of why
- You have tried prompt templates but they do not transfer to your actual work
- You started workflows that felt useful for a week, then drifted back to doing things manually
- You are not sure whether to trust an output or fix it, so you fix everything, just in case
The issue is not the tools. It is the working method.
Built on craft, not tricks.
The brief, iterate, evaluate loop
One repeatable method runs through all 9 modules. Brief properly, iterate deliberately, evaluate with discipline. Once the loop is installed, the tools become secondary.
Marketing first, AI second
Every module anchors in a marketing outcome. Your expertise and judgement stay in the lead. AI is framed as a partner you direct, not a system that directs you.
What you build is yours
You leave with three assets: a Personal AI Working Charter, a documented prompt library, and a workbook of exercises from your real work. You also receive a Certificate of completion when you finish.
What you'll be able to do after this course
- Brief AI with context, role, task, format and tone, so the first draft needs less editing
- Use examples, step-by-step reasoning and constraints to get better output on harder tasks
- Read an AI draft, give feedback that improves it, and know when to start again
- Decide whether to trust an output, check it, or rewrite it, based on what's at stake
- Turn a brief that worked once into a template you reuse every week
- Keep a prompt library of at least ten tested prompts for your own marketing work
What's inside: nine modules, one method
Each module has 10 short written lessons, including a practical exercise and a template, and ends with a knowledge check. Each module takes about 30 to 35 minutes, so the course takes about 4.5 to 5 hours.
How Working with AI Actually Works
Most disappointing AI output is a craft problem, not a tool problem. You will build the mental model the whole course rests on and audit where your current working method breaks down.
Brief AI Like You Brief an Agency
AI cannot read your mind, and it should never have to. This module teaches CRAFT: Context, Role, Action, Format, Tone. After Module 2, you will get better first outputs on every request.
Prompting Frameworks That Earn Their Keep
CRAFT gives your brief its structure. This module adds the boosters that raise the ceiling: examples over instructions, step-by-step reasoning, constraints that sharpen output, and staging big tasks.
The Conversation, Not the One-Shot
The first output is a draft, not a verdict. You will learn to read AI output for signal, give feedback that measurably moves the work, and know when to refine versus when to restart.
Trust, Verify, Override
Fluency is not accuracy. Every output gets one of three responses: trust it, verify it, or override it, scaled to the stakes of the task.
Consistent Results You Can Repeat
One good output is a session. Repeatable good output is a system. This module turns your wins into templates, reusable context blocks, and standing instructions.
Your Expertise Is the Differentiator
AI levels the floor. Your judgement raises the ceiling. This module covers what only you bring, which skills to keep sharp, and how to use AI to sharpen your thinking rather than replace it.
Build Your Personal Prompt Library
Craft compounds when it is captured. You will build an organised, documented prompt library structured around your real working week.
Your AI Working Charter
In the final module you bring everything together into your Personal AI Working Charter and your finished starter prompt library. Complete all nine modules and their knowledge checks, and your Certificate of completion is issued automatically.
Each module takes about 30 to 35 minutes.
What you will have built by the end of Marketing & AI: Working with AI.
- Personal AI Working Charter: your written operating rules for working with AI
- Starter prompt library: minimum 10 documented, tested entries
- Working with AI Workbook: one practical exercise per module
- Your Certificate of completion: issued automatically when you complete all nine modules and their knowledge checks
Is this for you?
This course is for you if:
- You have completed Marketing & AI: Foundations and are ready to build your working system
- You are getting inconsistent AI outputs and want a repeatable method, not more templates
- You want to brief AI with the same rigour you bring to a client or agency brief
Probably not for you if:
- You have not yet completed Marketing & AI: Foundations. Start there first
- You want a technical course on AI model development for engineers
- You are looking for a list of prompts to copy rather than a system for designing your own
Choose how you join
This course
Marketing & AI: Working with AI
One-time payment · instant access · 14-day money-back guarantee
- 9 complete modules, each with short written lessons, a practical exercise, a template and a knowledge check
- CRAFT briefing framework and prompt templates
- Starter prompt library built module by module
- Personal AI Working Charter
- Certificate of completion, issued automatically when you complete all nine modules and their knowledge checks
- Ongoing access with no renewal fee, including updates
Best value
Back2Marketing Membership
Founding rate, held for as long as you stay a member · closes 31 December 2026 · or US$29/month
- All existing and future B2B Marketing and Marketing & AI courses, included with your monthly or yearly membership
- Every course still to come, included the day it is released
Bought separately, the five courses live today come to US$1,095. The membership is US$290 a year at the founding rate.
Built on craft principles, not tool tutorials.
Back2Marketing built this course because most AI training for marketers makes the same mistake: it teaches what to type, not why it works. So when the brief changes or the tools evolve, results revert to inconsistent.
Marketing & AI: Working with AI is built around craft principles and decision frameworks, not specific tools or fixed templates. The CRAFT brief system, the iteration method, and the prompt library you build here will work with the AI tools you are using today and transfer as those tools change.
The sequence is deliberate. AI literacy before working practice. Marketing & AI: Foundations before Working with AI. That order exists because the working method only holds up when it is built on understanding, not habit.
Questions, answered
Yes. Foundations covers the AI literacy and evidence base this course builds directly on. Starting here without that grounding means you will get less from it.
Almost certainly. Most experienced AI users know what to type. What this course gives you is the system for designing briefs that work consistently, and a library that means you never start from scratch.
Nine modules of about 30 to 35 minutes each, so about 4.5 to 5 hours in total. It fits into a week at one or two modules a day. Every exercise uses your own marketing work, so you apply it as you go.
Yes. Complete all nine modules and their knowledge checks, and your Certificate of completion is issued automatically. It's a certificate from Back2Marketing, not an accredited qualification.
The frameworks work for B2B marketers across industries, whether you focus on content, campaigns, strategy, or research.
If you want this course alone, buy it. If you'd take even one more course this year, the membership is the better decision: it includes all five live courses across both tracks and every course still to come, for as long as you are a member. US$290 a year (or US$29 a month) at the founding rate.
There is no set time. The course is self-paced. If you buy it on its own, you keep access with no renewal fee, including updates.
Every course and the membership carry a 14-day money-back guarantee. If it is not what we have described, email hello@back2marketing.com within 14 days of purchase and we refund you in full.
The working method changes everything.
You already know AI is part of how B2B marketing gets done. The question is whether your outputs are consistent and defensible, or whether every brief is a fresh guess.
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Evidence informs. Judgement decides.