Most marketing plans still assume a funnel: awareness, consideration, decision, a neat line a buyer walks down until they reach you at the bottom. Real B2B buying doesn't work that way, and treating i...
Every downturn, every flat quarter, every new CFO, and marketing's budget ends up on the table. Not because marketing doesn't work, but because most marketers can't explain why it works in language Fi...
Most marketers can't answer this question in one sentence. Ask a room full of B2B marketers what marketing is actually for, and you'll get a dozen different answers: brand awareness, lead generation, ...
This article has moved. Read the 95:5 rule in B2B marketing here.
This article has moved. Read how to evaluate AI marketing tools here.
This article has moved. Read AI Is Repricing Marketing Jobs, Not Removing Them: The Evidence, which now answers the question in full.