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FP Collectiv card: "Set the Budget From Revenue Backwards — Last year plus a percent quietly erodes share of voice, and the position that came with it"
How to Set a B2B Marketing Budget (Benchmarks and Allocation) b2b marketing marketing budget marketing fundamentals marketing strategy Jul 10, 2026

IN BRIEF

B2B companies spend roughly 7 to 10 per cent of revenue on marketing (The CMO Survey, Spring 2026) and about 7.8 per cent across all sectors (Gartner, 2026). Those figures are a pressure tes

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