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Back2Marketing card: "B2B Marketing Strategy, On One Page — Six decisions you can present in five minutes"

B2B Marketing Strategy: Build One You Can Defend (On One Page) b2b marketing marketing fundamentals marketing strategy Jul 05, 2026

The short answer: a B2B marketing strategy is six decisions on one page: who the buyer is (and isn't), what position you own, how you create and capture demand, which channels and content carry it, ho...

FP Collectiv card: "Marketing Strategy vs Tactics — A strategy names the problem and makes a choice. Tactics are what you run once that choice is made"

Marketing Strategy vs Tactics: Know the Difference marketing fundamentals marketing strategy Jul 05, 2026

Ask a team for their marketing strategy and you often get a list: more LinkedIn, a webinar series, a website refresh, a bigger content calendar. It sounds like a plan. It is actually a to-do list, and...

FP Collectiv card: "Mental Availability - Best remembered beats best product. Build memory in the 95% not buying yet"

Mental Availability: Why Buyers Pick Brands They Remember brand building marketing strategy Jul 05, 2026

Ask most marketers what great marketing looks like and they will describe a campaign. The ad everyone shared, the launch that owned the feed for a day, the clever line people repeated. It is fun to ma...

FP Collectiv card: "Defend the Budget With Evidence — Marketing gets cut when marketers assert. Split it by job and name the findings"

How to Defend Your Marketing Budget to the CFO (With Evidence) b2b marketing evidence marketing strategy Jun 21, 2026

Every downturn, every flat quarter, every new CFO, and marketing's budget ends up on the table. Not because marketing doesn't work, but because most marketers can't explain why it works in language Fi...

Evidence-based thinking for strategic marketers

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