The Brief the Business Should Give You

A free one-page PDF. The eight questions the business should answer before marketing plans a campaign, each with a one-line prompt saying what a usable answer looks like.

Send it to whoever asked you for the campaign. Whatever comes back blank is the decision the business has not made yet, and that is the conversation worth having before any plan exists.

What you get:

• The eight questions, in the order the business should answer them
• A prompt under each one saying what a usable answer looks like
• One page, A4, ready to forward

Free. The PDF sits in your Back2Marketing library, so you can find it again whenever you need it.